Saturday, April 26, 2008

Inspiration!!!

So continue from my last post, I linked to some amazing website that full of inspiring illustration and comic books:
partykausa
Little house

I just wonder, how can they that cheap price????Anyway, I'll defiantly collect some:)

Danica Novgorodoff


I randomly found an independent band on Youtube, and link to their website, and link to the illustrator,Danica Novgorodoff, and I love this artist's work!
The other surprised is, the artist also did the cover design for one of my favorite graphic novel "American born Chinese"!!!

The muscian's website: http://www.dawnlandes.com
The artist's website: http://www.danicanovgorodoff.com/

PES

Despite the purple background website, it's really fun to watch PES's stop motion. I'm curious how he sees the world around him???hahaha

The famous "Roof SEX"


The making of

Tuesday, April 22, 2008

Addidas Left to Right - When art is a marketing tool



Finally, Adidas puts street art in the right use. This project involves street artists from both East and West coast to use giant sneakers as canvas and show them around town. The Brand promoting activity pushes the idea across successfully. They got a lot of recognitions and media coverages. However, at my first glance, this marketing campaign triggered a controversy in my head.

Is this the time that street art becomes a marketing tool?

For a while since street culture has been used in marketing to gather niche and reflect the concept of freedom or rebellion. X-treme games, graffiti art, and street dance competitions are must-hold events for marketers, but not frequent that street artists put their works on a product and endorse the product. This situation might occur when I didn't pay attention. There is nothing wrong with using subculture icon in a mainstream product. Many times, if you use it right, both product and street artists support each other. If you use it incorrectly, there will be serious fire back. I don't really worry about bad campaign hurt product sales, but I do care about a sub-culture losing its secrecy.

Every sub-culture has it life cycle. It is born and root deeper in a society gathering more people to share the same way of doing things. If there are enough people, the sub becomes pop culture or mainstream merging with everyone way of life. If not, it disappears.

Here's the issue. If a sub-culture is tainted by marketing injection, it might not be a pure 'human-shaped' culture but a marketing material.

Are we polluting our way of life just to sale stuff?

Or maybe street culture has never been secrete at all.

Is liberty of underground movement a myth after all?

Monday, April 14, 2008

ZY Spread the words - nagative experience done right

I couldn't imagine the better way to use this wrong solution right. Normally, this ad activity might cross fire to the brand and the ad agency badly, but it seems like ZY's brand position, "Bad ass shoes." is an exception for the creative to go this nuts.

To be honest, I envy them, not because they came with the idea, but because they got to throw marked roaches around town.

Credit:
Advertising Agency: davidandgoliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: Federico Callegari, Gabriel Jeffrey
Copywriters: Colin Jeffery, Brett Landry
Producers: Carol Lombard, Lisa Leone
Account Executive: Jana Wentz
Executive Producer: Carol Lombard
Producer: Lisa Leone
Production Company: Rockhard Films
Director: Tony Petrossian
Director of Photography: Scott Winig
Executive producer: Lorraine Kraus
Line Producer: Mikha Grumet
Editing House: Spinach Editorial
Editor: Adam Bright & Tony Petrossian
Producer: Carol Lombard
Audio Mix: Lime Studios
Mixer: Sam Casas

Maclee Express - Stationary with an original approach




Simple solutions are hard to find. This series of ads show an originality in communicating the new store location.

No sling, no stun, no vfx, only stationary!

So simple, so beautiful.

Tuesday, April 8, 2008

Misplacing - Surreal metaphor

Misplace. Placing a common object with something something else is one of an old tricks from conceptual installation. What advertising usually does is to gather interesting elements from fine art and turn them into ads.

Enjoy. I love this series.




Credit:
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008

Monday, April 7, 2008

Great Outdoor - These ads are somehow the reason to go out

Size does matter. That's why billboards are one out the media that speak loudest meesage. However, if you are a salesman, speaking louder doesn't make people buy your stuff. How you say it matters more.

These are outdoors that speak loud and worth listening.


Credit:
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera


Credit:
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Alison Hingle, Nico Botha
Photographer: David Prior
Art Buyer: Michelle Pike
Production: Shirley Wagner, Colleen Idle
Released: June 2007

Sunday, April 6, 2008

verossignol


A nice illustrator. I can't read a shoot from the blog, but the illustrations are
so adorable.

Friday, April 4, 2008

Aerobic First - Sex sales. Truth sales better

What can I say?

Oh

My...





Credit:
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008