Guinness Beer - How can you make viewers watch a commercial every frame

Lately, the concept of ARGs (Alternate Reality Games) impressed me a lot. I'm so fascinated by how the game designers utilize daily items as channels for experiences.

This campaign from Guinness really made every ad man wet dream came true–well, just foe them. They utilize ARG elemens to pull the viewers into the ad and create the virb from there. Check out the VDO, and you will smell Cannes.

Credit:
Advertising Agency: AMV BBDO, London, UK

Random throughs: since ARGs are in right now, if you can find the way to use it for your client work, do it. Do it before ARGs for advertising becomes a pool clutters like Facebook applications. I'm thinking a year.

Inspiration!!!

So continue from my last post, I linked to some amazing website that full of inspiring illustration and comic books:
partykausa
Little house

I just wonder, how can they that cheap price????Anyway, I'll defiantly collect some:)

Danica Novgorodoff

I randomly found an independent band on Youtube, and link to their website, and link to the illustrator,Danica Novgorodoff, and I love this artist's work!
The other surprised is, the artist also did the cover design for one of my favorite graphic novel "American born Chinese"!!!

The muscian's website: http://www.dawnlandes.com
The artist's website: http://www.danicanovgorodoff.com/

PES

Despite the purple background website, it's really fun to watch PES's stop motion. I'm curious how he sees the world around him???hahaha

The famous "Roof SEX"


The making of

Addidas Left to Right - When art is a marketing tool

Finally, Adidas puts street art in the right use. This project involves street artists from both East and West coast to use giant sneakers as canvas and show them around town. The Brand promoting activity pushes the idea across successfully. They got a lot of recognitions and media coverages. However, at my first glance, this marketing campaign triggered a controversy in my head.

Is this the time that street art becomes a marketing tool?

For a while since street culture has been used in marketing to gather niche and reflect the concept of freedom or rebellion. X-treme games, graffiti art, and street dance competitions are must-hold events for marketers, but not frequent that street artists put their works on a product and endorse the product. This situation might occur when I didn't pay attention. There is nothing wrong with using subculture icon in a mainstream product. Many times, if you use it right, both product and street artists support each other. If you use it incorrectly, there will be serious fire back. I don't really worry about bad campaign hurt product sales, but I do care about a sub-culture losing its secrecy.

Every sub-culture has it life cycle. It is born and root deeper in a society gathering more people to share the same way of doing things. If there are enough people, the sub becomes pop culture or mainstream merging with everyone way of life. If not, it disappears.

Here's the issue. If a sub-culture is tainted by marketing injection, it might not be a pure 'human-shaped' culture but a marketing material.

Are we polluting our way of life just to sale stuff?

Or maybe street culture has never been secrete at all.

Is liberty of underground movement a myth after all?

ZY Spread the words - nagative experience done right

I couldn't imagine the better way to use this wrong solution right. Normally, this ad activity might cross fire to the brand and the ad agency badly, but it seems like ZY's brand position, "Bad ass shoes." is an exception for the creative to go this nuts.

To be honest, I envy them, not because they came with the idea, but because they got to throw marked roaches around town.

Credit:
Advertising Agency: davidandgoliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: Federico Callegari, Gabriel Jeffrey
Copywriters: Colin Jeffery, Brett Landry
Producers: Carol Lombard, Lisa Leone
Account Executive: Jana Wentz
Executive Producer: Carol Lombard
Producer: Lisa Leone
Production Company: Rockhard Films
Director: Tony Petrossian
Director of Photography: Scott Winig
Executive producer: Lorraine Kraus
Line Producer: Mikha Grumet
Editing House: Spinach Editorial
Editor: Adam Bright & Tony Petrossian
Producer: Carol Lombard
Audio Mix: Lime Studios
Mixer: Sam Casas

Maclee Express - Stationary with an original approach

Simple solutions are hard to find. This series of ads show an originality in communicating the new store location.

No sling, no stun, no vfx, only stationary!

So simple, so beautiful.

Misplacing - Surreal metaphor

Misplace. Placing a common object with something something else is one of an old tricks from conceptual installation. What advertising usually does is to gather interesting elements from fine art and turn them into ads.

Enjoy. I love this series.




Credit:
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008

Great Outdoor - These ads are somehow the reason to go out

Size does matter. That's why billboards are one out the media that speak loudest meesage. However, if you are a salesman, speaking louder doesn't make people buy your stuff. How you say it matters more.

These are outdoors that speak loud and worth listening.


Credit:
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera


Credit:
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Alison Hingle, Nico Botha
Photographer: David Prior
Art Buyer: Michelle Pike
Production: Shirley Wagner, Colleen Idle
Released: June 2007

verossignol

A nice illustrator. I can't read a shoot from the blog, but the illustrations are
so adorable.

Aerobic First - Sex sales. Truth sales better

What can I say?

Oh

My...





Credit:
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008

Subtel Ad. and the 'oh....I got it' moment

Subtlety many times casts magic on a piece of advertising. A second when the audience brain process an unusual information from a piece of ad makes an advertisement memorable because the 'aha' moment is not on the piece but in the audience head.

Enjoy.

NOVA French Radio - Can't get enough

They just don't stop shaking radio promotion tradition. This is so far the best radio campaign I've ever seen.

Great insight
Nice art direction.

Credit:
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Production company : Sherbet
Director : James Wignall
Resp. Client: Bruno Delport, Eric Karnbauer, Marc H'Limi
Resp. Agency: Xavier Barbagelata, Géraldine Hincelin, Pierre de la Caffinière
TV Prod : Nicolas Gilliot, Valerie Montiel
Prod son : NOVAPROD OWL
Music : Las Ondas Marteles, "Rima Caribena"
Aired: March 2008

Koleston Natural Change - Great use of nature

One word.

WOW

Credit:
Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

Asics New Print - So so but what if

These are the new prints from Asics. They're just OK, aren't they.




How about this?

What if they are actually guerrilla ads.

Here you go.

Credit:
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008

Politics is always fun!

I just wish that we can do this in Thailand without getting shot in the head.


Credit:
Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Play, Boy! - Playboy new campaign

Some ad doesn't really have strong creativity, but if the subject is interesting enough, you just can't help but look at it.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Account Manager: Silke Dolle
Published: September 2007

Stunning illustrations from WWF (The foundation not wresting)

One of the golden rules of Advertising is showing not just saying it. That's why the 21st century advertising uses pictures to demonstrate the point. Normally, photography represents facts better than just copy or illustration. However, if the illustration is powerful enough, it can move the viewers as well.

This is a new print series from WWF in India. Take a look and tell me they don't move you in someway. By I think the tag line can be better.




Credit:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Abhijit Avasthi
Art Director / Designer / Illustrator / Copywriter: Shailesh Khandeparkar

Great insight copywriting - Book Festival

As they say, there are many bad movies based from good script, but there is no good based on bad script. In the same manner, great copy derives from good insight. Prints from Fact and Fiction book festival show how copywriter utilizes insight in ads.

Canadians know how to use violence correctly

This is an ad for Television Bureau of Canada The Bessies Award. It makes a good example for how to use spoof ad to make real ad.

Credit:
Advertising Agency: John St, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Dale Giffen
Account Manager: Elana Olavesen
Music: Imprint Music
Production Company: Soft Citizen
Director: Sara St. Onge
DP: John Choi
Producer: John Nadalin
Executive Producers: Eva Preger, Link York
Editors: Ryan Hunt, School Editing
Post: Paul Binney, Rodney Dowd, School Editing
Animation: Aylwin Fernando, Crush Inc
Production Company: Head Gear Animation
Director: Steve Angel
Producer: Kathryn Rawson
Animator: Sean Branigan
Compositor: Kyle Griblin
Editor: Head Gear Animation