Subtel Ad. and the 'oh....I got it' moment

Subtlety many times casts magic on a piece of advertising. A second when the audience brain process an unusual information from a piece of ad makes an advertisement memorable because the 'aha' moment is not on the piece but in the audience head.

Enjoy.

NOVA French Radio - Can't get enough

They just don't stop shaking radio promotion tradition. This is so far the best radio campaign I've ever seen.

Great insight
Nice art direction.

Credit:
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Production company : Sherbet
Director : James Wignall
Resp. Client: Bruno Delport, Eric Karnbauer, Marc H'Limi
Resp. Agency: Xavier Barbagelata, Géraldine Hincelin, Pierre de la Caffinière
TV Prod : Nicolas Gilliot, Valerie Montiel
Prod son : NOVAPROD OWL
Music : Las Ondas Marteles, "Rima Caribena"
Aired: March 2008

Koleston Natural Change - Great use of nature

One word.

WOW

Credit:
Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

Asics New Print - So so but what if

These are the new prints from Asics. They're just OK, aren't they.




How about this?

What if they are actually guerrilla ads.

Here you go.

Credit:
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008

Politics is always fun!

I just wish that we can do this in Thailand without getting shot in the head.


Credit:
Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Play, Boy! - Playboy new campaign

Some ad doesn't really have strong creativity, but if the subject is interesting enough, you just can't help but look at it.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Account Manager: Silke Dolle
Published: September 2007

Stunning illustrations from WWF (The foundation not wresting)

One of the golden rules of Advertising is showing not just saying it. That's why the 21st century advertising uses pictures to demonstrate the point. Normally, photography represents facts better than just copy or illustration. However, if the illustration is powerful enough, it can move the viewers as well.

This is a new print series from WWF in India. Take a look and tell me they don't move you in someway. By I think the tag line can be better.




Credit:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Abhijit Avasthi
Art Director / Designer / Illustrator / Copywriter: Shailesh Khandeparkar

Great insight copywriting - Book Festival

As they say, there are many bad movies based from good script, but there is no good based on bad script. In the same manner, great copy derives from good insight. Prints from Fact and Fiction book festival show how copywriter utilizes insight in ads.

Canadians know how to use violence correctly

This is an ad for Television Bureau of Canada The Bessies Award. It makes a good example for how to use spoof ad to make real ad.

Credit:
Advertising Agency: John St, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Dale Giffen
Account Manager: Elana Olavesen
Music: Imprint Music
Production Company: Soft Citizen
Director: Sara St. Onge
DP: John Choi
Producer: John Nadalin
Executive Producers: Eva Preger, Link York
Editors: Ryan Hunt, School Editing
Post: Paul Binney, Rodney Dowd, School Editing
Animation: Aylwin Fernando, Crush Inc
Production Company: Head Gear Animation
Director: Steve Angel
Producer: Kathryn Rawson
Animator: Sean Branigan
Compositor: Kyle Griblin
Editor: Head Gear Animation

Nova FM - There is something good from France

Alright alright. I have to admit that not everything from France is lame. This is a print campaign from France for a radio program. Great line. Spectacular art. Enjoy. However, I still hate Cirque Du Soleil.









Credit:
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Illustrator: Nova/Folk/Ska : Jean Spezial ; Inde/Funk/Rap : AM i Collective ; Jazz : Jessica Gerard-Huet ; Cuba : Jean-François Bouchet ; James : Richard Mongenet
Photographer: Roger Turqueti
Published: March 2008

Netflix's Halloween Campaign

For this quarter, besides thesis, I was working on alternative campaign for advertising. Many of them serve the job beautifully, but a few can be presented online.

This viral component is for Netflix to stimulate the sale during the Halloween. The main purpose is to remind people about Netflix. Also, if they like the micro site, they will pass along. There are many more components in the experience design campaign that I would love to show but they need to be presented in a more explanatory way. Please be patient.

Try the prototype: http://www.umyot.com/faceyourfear

Breeze new print - simple but beautiful

Finally I have some a chance to show works from Thailand. The reason is I was looking for a great piece that doesn't rely on culture reference too much but enough to reflect Thai ad world. These are good examples. It takes more to sell stuff to people in a third world country. I guess.



Credit:
Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard, Clinton Manson
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

TUI - Hawaii Polo shirt

This ad made my day. Enjoy.

Forget the film, watch the title

I just realized that I haven't introduced this awesome website- Forget the film, watch the titles. The collect cool movie titles form all over the world, includes mainstream and independent movies. Really good for inspiration.

Sharp - When Typography, Copywriting, and Art Direction work together

Impre-
ssive.....

Credit:
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Florian Nussbaumer
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

I love escalators 'cause they are not bronken

Three rules for guerrilla advertising are:
1. Site Specific
2. Target Specific
3. Timing specific

This example displays the first and the second qualities. Don't you hate the guy who came up with this.





Credit:
Advertising Agency: Rediffusion DY&R, India

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