One of the golden rules of Advertising is showing not just saying it. That's why the 21st century advertising uses pictures to demonstrate the point. Normally, photography represents facts better than just copy or illustration. However, if the illustration is powerful enough, it can move the viewers as well.
This is a new print series from WWF in India. Take a look and tell me they don't move you in someway. By I think the tag line can be better.
Credit:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Abhijit Avasthi
Art Director / Designer / Illustrator / Copywriter: Shailesh Khandeparkar
Monday, March 24, 2008
Stunning illustrations from WWF (The foundation not wresting)
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