Friends With You

Friends With You(FWY) is founded by two Miami-based artists, Sam Borkson and Arturo Sandoval. Their work is so playful, colorful, cute and childlike that I almost mistook them for Japanese designers. FWY does various works, form prints, motion graphics, installation to toys. They also design 4 rooms for Hotel Fox.
When you feel dull, bored, or even pissed, go visit there website, it will help!
Friends With You是由兩個邁阿密的藝術家 Sam Borkson和Arturo Sandoval所成立。他們的作品充滿了童趣及鮮豔的色彩，使我幾乎誤以為他們是日本的設計師。FWY作各種不同的作品：從印刷、動態影像、裝置到玩具都有。他們也為Hotel Fox設計了四個房間。
當你覺得很悶，無聊，或不爽的時候，參觀一下他們的網站，會覺得好一些。

Merry Christmas

Merry Christmas to you all!!!
聖誕快樂!!!
สุขสันต์วันคริสตร์มาส(is my Thai right?)

McDonald's Goes Guerrilla

To promote the new largest burger, McDonald's created gigantic posters in napkin form. If you are thinking that these posters are wasted economically, you might have to think about that the posters turn everyone who picks up the napkin into a moving poster.

Moreover, the posters just made a big name for itself from free media exposure.

I'm lovin' it....I mean the posters not burgers.

Credit:
Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
Released: December 2007
..
PS. This is the print version from the same campaign.

Words matter - The relationship between form and content

This is a nice, cheap but clever TVC from Gazette newspaper. The creator plays with the history background, content, and form of the content. The idea about editing contents or texts reflect today's IT era that contents can be edited and separated form the the layout.

This ad. reminded me the Economist TVC when they edited Bush's speech about the war against Iraq.

Credit:
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Jean-François Leblanc
Copywriters: JF. Kennedy, Andrew Morgan, Gaetan Namouric



Another example using editing technique is an old Smirnoff TVC. The creator used it to show the idea about Smirnoff distills their Vodka for 3 times.



Enjoy!

Le Cadeau du Temps

Though I’ve posted a lhttp://www.blogger.com/img/gl.link.gifot of video about Zune Art, but I just saw another piece from Motionographer that I want to http://www.blogger.com/img/gl.link.gifshare—“Le Cadeau du Temps” by Cory Godbey. You can find more information at Cory’s blog. To summarize: the agency 72 and Sunny came up with the idea “a man who finds this magic potion which either keeps him from aging, or makes him grow younger. And he doesn't share it,” and they
had Charlie Stephenson to write the story. They wanted Cory to do the visual because they liked what he did for a music video “The Ruin of the Beast.” So Cory interpreted the story into visual presentation. For the visual, they referenced a 1926 animated film “The Adventures of Prince Achmed.” However, Cory mixed the silhouette with some Photoshop drawing. After all the pain and hard working, this frame-by-frame animation was born.
What I like the most about Zune Art is that they express the simple ides- share in so many different and thoughtful ways. 72 and Sunny, the agency that keeps this campaign going, really did a remarkable job.

雖然我已經放過有關Zune Art的文章，但我今天又在Motionographer看到一篇讓我很想放上來的-- Cory Godbey作的“Le Cadeau du Temps”。在Cory的部落格上有很完整的介紹，我簡述一下：策劃整個Zune Art活動的公司72 and Sunny提出了故事的想法：有個人發現了一瓶魔法液體可以使他返老還童，然而他並不想分給別人。然後72 and Sunny 找了作家Charlie Stephenson把這個想法寫成故事，然後找了Cory來作視覺的呈現，會找Cory是因為他們之前看過他作的一支音樂錄影帶，而他們很喜歡那樣的風格。視覺上，他們參考一支1926年的動畫影片“The Adventures of Prince Achmed.”不過，Cory在剪影的圖上又加了他在Photoshop畫的一些效果。經過了痛苦及辛苦的工作後，這支逐格動畫終於誕生。
我最喜歡有關Zune Art的一點就是，他們把一個很簡單的概念—分享，用許多有趣且有深度的方式呈現。把這一些實現的廣告公司72 and Sunny，真的作的很好。

The Ruin of the Beast


The Adventures of Prince Achmed

3ermundo

3ermundo is a Barcelona based design company. I love their illustration particularly. Those imaginary creatures are super cute and impressive. It’s also nice to see how they apply their unique style into commercial use. Don’t forget to check out their personal work too.

3ermundo是在巴賽隆那的設計公司。我特別喜愛他們的插畫。那些想像的生物們實在是太可愛又令人印象深刻。同時，看他們如何把自己獨特的風格應用倒商業中也很好。別忘了看一下他們作的私人的作品，也很有趣喔！

Nathan Love

Nathan Love’s works have different styles, but one thing in common is that they are all fun and cute. In addition, their website demonstrates their style perfectly. I also love what they say about their work “Our mission is simple... have FUN, do GREAT work, and make PEOPLE SMILE...”

Nathan Love的作品有不同的風格，但他們都有一個共通點—有趣及可愛。而他們的網頁更完美呈現了他們的風格。我也很喜歡他們對自己工作的敘述：「我們的任務很簡單，樂在其中、作好作品，然後讓觀眾微笑。」

Storynest故事巢and Techart Group天工開物

Two years ago, when people asked me why I wanted to study interactive design, the answer is “because it sounds cool.” Although later I realized that I am too “cool” for interactive design, I still have to admit that interactive design is HOT (are you happy now, Uom?).
Anyway, there aren’t many hard-core interactive design companies in Taiwan, Storynest and Techart Group are two of them. By hard core, I mean doing something other than websites, banners, and flash games.

The founder of Storynest, Hsin-Chien Huang, is one of the pioneering interactive artists in Taiwan. He likes to use stories to express his thoughts about lives. So his work usually has a strong narrative character. Techart group, according to their website, is “formed in 2004 by AI Republic and CS groups. It's powered by participating partners' creative design, chipset programming application, and interactive multimedia creation.”

One good thing about those two companies is that they hold a seminar together every other week. In this regular event, they invite guest speakers form art and design related field to share their experience and thoughts. Unfortunately, it is a closed event, but that’s the only way to keep the quality.
兩年前，當別人問我為什麼要念互動設計時，我的答案是”因為聽起來很酷”，雖然後來我了解我實在是太”酷”而不適合念互動，我還是承認互動設計實在是熱門極了。
總之，台灣作互動裝置的公司不多，而故事巢跟天工開物是其中兩家。其他大部分的公司還是主攻網頁、網路廣告跟flash遊戲之類的。
故事巢的創立者，黃心建，是台灣作互動藝術的先鋒之一。他喜歡用故事的方式來表達他的想法，所以他的作品有強烈的敘事性。而天工開物，根據其網站，由「中國A.I.」與「晶矽族群」共同成立於2004。他們的”動力”來自成員的創意、晶片程式設計及綜合互動媒材的創造。
值得一提的是，這兩家公司共同合作，每兩個禮拜舉行一次講座，邀請藝術設計相關領域的人來演講討論。可惜的是，這活動不對外公開，不過這也是控制講座品質的唯一方法…
By Techart Republic-Office Life

By Storynest:
Interactive Installation 互動裝置:
Diamond Sutra: http://art.storynest.com/_ch/_5projects/installation_diamondSutra.htm
金剛經：http://art.storynest.com/_ch/_5projects/installation_diamondSutra.htm
Interactive Performing 互動表演:
Poetronic:http://art.storynest.com/_en/_5projects/perf_poetronic.htm
電詩小王子: http://art.storynest.com/_ch/_5projects/perf_poetronic.htm

Learn French - Culture in advertising

Stereotype sarcasm and culture conflict are classic jokes in comedy. A touch of culture references can turn a boring message from language institute into fun ads.

Keep in mind when you use culture context in your works about:
1. Political correctness - Does it offend anyone 'too' hard?
2. Intuitive aspect - Is information too deep that only Harvard professors would understand?
3. Fun factor - Is it funny?
4. Issue age - Is the issue too old?

(中文由han翻)
對於刻板印象的反諷與文化差異是喜劇的經典手法。使用文化背景作為點綴，可讓來自語言補習班的無聊訊息變成有趣的廣告。

當你想要使用文化背景於你的作品中時，有幾點是該注意的：
1.政治立場—你是否”太過”冒犯別人了？
2.直覺性—你的笑話是否太深以致於只有哈佛的教授會懂？
3.有趣性—好笑嗎？
4.話題的新鮮性—這個話題是否老掉牙了？


-學法文。比聽懂法國人講英文簡單多了-


-學法文。真他媽的難。(解釋了為什麼法國人會他媽的高傲)-


-學法文。因為法國人幾乎不可能去學其他語言。-

Zune Art

Well, I don't know if Zune is lame or not(I guess so). The campaign Zune Art is really awesome. I do feel happy for Microsoft, because finally, they realized that there are better ways to spent million dollars than putting starbursts and ribbons on the packages :p
Here are some examples:
Zune很遜嗎？我不知道(應該是吧)。但其宣傳活動真的是很棒。我也為微軟感到開心，因為他們終於了解，有比放爆炸星型對話框與彩帶在包裝上更值得花百萬美金的地方了:p
以下是幾個例子

“Intergalactic Swap Meet” by againstallodds


"Endless Cookie" by SSSR


"Moodbot" by Rob Shaw


"Two Little Birds" by Motion Theory


"Bunny" by Suzanne Deakin


Just to name a few. There are also interviews and music information on the Zune Art website, worthy checking out.
以上只是一些例子，在Zune Art 網站還有訪談記錄及音樂等相關資料，非常值得去晃一下。

In-game Advertising - Sony the pioneer

Finally, VDO games are treated as mainstream media where advertising messages take place, like prime time TV show or drive time radio show.

Sony interactive launched in-game ad unit focused on managing ads in the company's games both PCs and consoles. Sony believes that its games have enough fan base as clear target audiences for the clients to sell their products to. In-game ads will with big-hit sport games such as NFL Madden, NHL, NBA by embedding real ads with the game environments.

According to the Yankee group, in-game ad market will grow to $971.3 million in 2011 from $77.7 million in 2006.

Lately, Sony just launched "Pain" designed to serve ads mainly to be download via PS network for $9.99. This action game expects to be successfully as a game and an ad medium.

Well, whether we should believe Sony's claim or not, it's not going to hurt to keep in-game ads in mind when you design a branding strategy.

Isn't cool to buy a coke can to heal your Final Fantasy character?

(中文由Han翻譯，但因為對於遊戲產業的知識是0，且有些詞還沒有中文通用的翻譯，所以翻的很可怕，請見諒)
終於，電玩也像電視節目或廣播黃金時段一樣，成為廣告業主注意的媒體之一。
Sony Interactive開發了置入型的廣告位置給電腦遊戲跟遊戲主機使用，Sony相信他們有足夠的支持族群作為基礎並且這些使用者也是很明確的標的市場可以讓廣告主去宣傳其產品。置入型的廣告主要會以熱門遊戲為主，包括 NFL Madden, NHL, NBA等，並將廣告置入遊戲場景中。
根據Yankee group的報導，置入型廣告市場將由2006的77.7百萬美元成長到2011年的971.3百萬美元。
最近Sony剛發行一個新的動作遊戲"Pain"，這個遊戲可經由PS的網路下載。這個遊戲的設計以置入廣告為考量，因此，他們期待這款遊戲在遊戲及廣告上均能成功。
不管我們要相信Sony的說詞與否，當我們在思考品牌行銷策略時，不妨將置入性廣告作為考量的一環。
如果能買罐可樂去替你的Final Fantasy角色療傷，不也挺酷的嗎？

Fulltank

Fulltank is a CA based design firm. Their works are characterized by their character animation. I love how they merge traditional animation with digital application and life action to give their project a warm and lively look and feel.

There is an interview on Motionographer about their project for Zune Arts films campaign. It provides many details about how this spot is shaped; please make sure to take a look.

Fulltank是在加州的一家設計公司。他們作品的主要特色就是他們的角色設計。他們融合傳統動畫與電腦動畫及真人演出，使其作品有種溫暖及活潑的感覺。

在Motionographer上有篇關於他們最近幫Zune Arts作的作品的訪談，有很多關於這件作品過程的細節，請務必看一下。(大略說一下：Zune Arts是微軟幫Zune宣傳的活動之一，他們邀請各類的藝術家，以”友情及分享”為主題，做一件作品，那些作品的主要目的不在賣產品，而是表達Zune這個品牌對於藝術的支持。我後續會有關於這個活動的介紹。Fulltank是其中被選中的工作室之一，而他們決定作的場景是空中格鬥，因為他們一直都很喜歡傳統動畫和日本漫畫，所以他們也把這兩者的特色運用到這件作品裡，Peter Chung, Jean Giraud, Ronald Kurniawan是其中一些他們作為設計參考的來源。總共只有13人參與這件工作，但因為良好的分工制度，使他們能很有效率的運用有限的資源。)

Psyop

Even you haven’t heard about Psyop, you must have seen their work. Just turn on TV, the hot Coke Cola Happiness Factory is one of their portfolio. They have produced so many amazing spots to answer different kinds of needs. Below are just some examples:
(I posted Youtube video for convenience sake, but I strongly recommend checking out their gorgeous website)
即使不知道誰是Psyop，你也一定看過他們的作品。只要打開電視，現在正紅的可口可樂快樂工廠正是其作品之一。他們做過無數讓人驚艷的作品，以下是幾個例子。(為了方便起見，我直接把影片放上來，但強力推薦去參觀一下他們的網站)

First Coke Cola Happiness Factory


MTV HD



Drift for Bombay sapphire, a liquor company

Match Bond 火柴邦

Ironically, I started to notice Taiwanese designers after I studied abroad. Probably it’s because I took everything around me for granted until I was away from them. Anyway, after I’ve seen some designed works from so-called “Europe, America, Japan and other developed countries,” I can recognize that art and design in Taiwan is drastically improved. Don’t get me wrong. I didn’t mean we are the best or others suck, but I do feel that we should give ourselves some credit. Umm…, my introduction is getting too long and far…

Back to the topic, Match Bond is founded by a group of people who are obsessed about the feeling of igniting a match and the smell of a burning stick. In 2005, they decided to get into this dying industry (or dead industry)—selling matches, and lunched their first set of products in 2006.

Their products is a good example of how a good package design can make an ordinary thing extraordinary. For me, I don’t really care if they are selling matches or candies; I bought their products because of those cute characters on the box. On the other hand, matches do make this brand stand out ‘cause it’s the only brand in the market. Also, I’d like to mention the matchbox “Double Pipe(No.010)”, as I think how they utilize the action of rubbing a match into the matchbox design is brilliant.

By the way, as I was searching for their website (I couldn’t find it on google!?), I found another company with the same name in Chinese. Just to clarify that they are two different companies.

(p.s. “Europe, America, Japan and other developed countries” is a common phrase that we usually use when we want to mention countries batter than us, although Europe is not a country.)

一直到了出國唸書後才開始注意台灣的設計師，很諷刺吧！大概是因為我一直把身邊的東西當作理所當然，直到有天離開了它們。現在，在看過一些所謂的“歐美日等先進國家“的設計產品後，我覺得到台灣的藝術設計產業有長足的進步。我並不是指我們是最好的或其他人不好，而是我覺得我們應該給自己一點掌聲，嗯…前言有點太長太遠了….

回到正題，火柴邦是一群對火柴有偏執的人組成的，其餘相關介紹請見其網站的“我要火下去“部份，我就不贅述了。它們的產品是個包裝如何將一個平凡的物品變成不平凡的例子。對我來說，我不在乎他們賣的是火柴還是糖果，其實我只是被盒子上的角色所吸引。另一方面，火柴也的確給了他們獨特的定位—因為他們是目前市場上唯一賣火柴的品牌。同時，我想提一下”兩根褲管(No.010)”這個火柴盒，他們把點火柴的這個動作結合到火柴盒的設計裡，非常有趣。

再順便提一下，我在google他們的網站的時候竟搜尋不到!?，發現大陸有一個同名的公司也在賣火柴ㄟ！

Lantern Fishes by Adam Gault

People around me all know that I have problems remembering people’s names and faces. But after I saw Adam Gault’s Lantern Fishes, his name stuck in my head. I saw the piece through Motionographer, there is also a very interesting interview there.
What I love the most about the piece is simplicity. This piece is not that kind of ambitious work, yet everything is so perfectly done. The animation of those fishes, the transitions from one fish to another, or the small particles’ floating in the water….Man! It’s just so beautiful that I couldn’t move my eyes.
However, one thing I don’t like is the ending. I feel the red color and the cells are a bit more graphic look and don’t mach with the rest, which has more surreal feeling. Just my two cents.
Anyway, this piece is definitely one of my favorite films.

認識我的人都知道我不太會記別人的名字跟長相，不過在我看過Adam Gault 的 Lantern Fishes（我不知道那到底是什麼魚）之後，他的名字就烙印在我腦中了。我是在Motionographer看到他的作品的，那邊同時也有非常有趣的訪談。（我簡略的說一下，Gault當時想要為自己做一個短時間內就可以完成的作品，有天他到一家古董店，看到了一張有關lantern fish的海報，給他了這個作品的靈感，整個製作過程是蠻隨性的，而且不幸的，花了他一年….）
這個作品最吸引我的地方在於他的簡潔。這個作品不是那種”大作品”型的，但所有的細節都非常完美。例如魚的動作、魚跟魚之間的轉場，或是那些漂流的微粒…媽呀～反正就是一整個完美啦！
但我並不太喜歡它的結尾，我覺得那個紅色調跟那個細胞看起來比較圖像化，但整件作品是比較有超現實的感覺，所以我覺得不是很合
，但這只是我個人的看法。
不管怎樣，這件作品絕對是我的最愛之一。

A very long introduction

Welcome everyone!
I’m so excited about this new place for us to share cool stuff and get feedbacks. As the title suggests, this blog is a place that you can throw almost any kind of art that you want people to see. In addition, you can show your portfolio, work-in-progress, or even draft and get feedback from folks with different perspectives and cultural backgrounds.

Before we start, this blog needs your help to grow.
First, it needs inputs. The purpose of this blog is to share different kind of art and culture, so please share what you like, regardless of genera or media, everything can be inspiration.
Secondly, it wants feedback. Opinions and comments are absolutely important for us to improve together. Share what you like and dislike with reasons and no one will get offended!
Thirdly, it needs a car, a beach house, pretty clothes, hot guys and ……..

As for the language, we will be using English as our “official language” since we have people from more than one country. However, we will try our best to translate it to our native languages. When you post or comment, you only need to choose whatever language you are comfortable with. I don’t think it would be a problem cause most of out posts will be visual oriented. If you need us to translate something, just let us know. We are not professional writers, but we will help to get the message across.

Finally, if you are interested in becoming our editors, please send me your email so I can give you permission.

Thank you and cheers!

耶耶耶！歡迎光臨！
對於這個讓大家交流作品及批評的新平台，我可是非常興奮的啦！！！如同其名所示，這個部落格是讓大家分享你喜歡的任何作品。同時，也歡迎你放上個人的作品、正在進行中的或是草稿也都歡迎，這樣你可以得到來自不同產業及文化背景的意見與看法。

再開始之前，這個部落格需要你們的幫忙才能成長：
1.請分享。成立這個平台的主要動機就是讓大家分享不同種類的藝術及文化，所以請大家不吝分享你所喜歡的作品，不管其種類及媒材為何，都可提供大家不同的刺激及靈感。
2.請批評。如果我們想一起成長，意見及批評是不可或缺的。有建設性的批評指教是絕對不會冒犯到任何人的！
3.我想要車、海灘別墅、衣服、猛男………

至於語言的部份，主要會以英文為主，因為我們有來自不同國家的人。不過我們會盡量翻譯成我們的母語。當你們要寫東西或是意見時，只要用你想用的語言即可，我想語言不會是個問題，因為我們主要的東西還是以視覺為主。如果你需要翻譯的話就說一下，我會盡量傳達你的意思。

如果你也願意成為這個部落格的編者，請給我你的email讓我寄邀請函給你。

謝謝囉！！！

ทักทาย (แบบยาวเยียด)

สวัสดี ทุกท่าน!
พวกเรารู้สึกตื่นเต้นเป็นอย่างยิ่ง กับ blog แห่งการแลกเปลี่ยนงานเจ๋งๆ ความคิดเห็นดีๆ และ คำแนะนำทีมีคุณค่า ก็อย่างที่ชื่อเว็บแห่งนี้บอกน่ะแหละ ที่นี่เป็นแหล่งเสริฟแรงบันดาลใจเกี่ยวกับงานออกแบบ และ ศิลปะ วัฒนธรรม แทบทุกประเภท ที่คุณอยากอ่าน หรือ อยากจะส่งผ่านสิ่งที่คุณได้รู้มากับคนอื่นๆ นอกจากนี้ คุณยังสามารถโพสงานที่คุณกำลังทำอยู่ หรือ เสร็จแล้ว เพื่อรับคำติชมจากมุมมองที่หลากหลายของสมาชิก ArtTender แห่งนี้ได้อีกด้วย

ก่อนอื่น เราต้องแจ้งว่า เราต้องการความช่วยเหลือของพวกคุณเพื่อที่ ArtTender จะเติบโตต่อไปได้

สิ่งแรก ข้อมูล
จุดมุ่งหมายต้องเว็บนี้คือ การส่งผ่านและแลกเปลี่ยนงานดีๆทั้่งด้าน สื่อ ศิลปะ วัฒนธรรม และ งานออกแบบทุกประเภท เพื่อที่จะสร้างแรงบันดาลใจให้กับสมาชิกทุกท่าน เพราะฉะนั้น การที่ท่านแค่เข้ามาอ่าน เราก็เป็นปลื้ม แต่เราจะชื่นใจมากๆถ้าทุกท่านชวนกันโพสบนเว็บนี้ด้วย

สอง คำติชม
ArtTender ต้องการคำติชม โพสงานของคุณ เพื่อรับคอมเม้น และอย่าลืมให้คำติชมกับงานของคนอ่ืน จริงอยู่ ที่คำชมเป็นกำลังใจให้คนสร้างงาน แต่คำตำจำเป็นสำหรับการพัฒนางานให้่ดีขึ้น ติมาเหอะ บนเว็บนี้ ไม่มีใครโกรธหรอก

สาม เราต้องการ รถ บ้่านติดทะเล เสื้อผ้าราคาแพง และ หนุ่มหล่อ (เอ๊ะ นีี่เราขอมากไปไหมเนี่ย)

ส่วนเรื่องภาษา เราของใช้ภาษาอังกฤษเป็นภาษากลาง เพราะว่าสมาชิกของเรามีมาจากทั่วทุกมุมโลก อย่างไรก็ตาม ถ้าท่านถนัดที่จะโพสเป็นภาษาของท่าน ก็ไม่ต้องกังวล เพราะงานส่วนใหญ่ทีเอามาโพส ก็มักเป็นเงานเน้นภาพอยู่แล้ว อย่าลืมลงรูปแล้วกัน
ถ้ามีโพสที่ต้องการให้เราแปลให้ เราก็จะพยายามอย่างดีที่สุดที่จะแปลโพสของท่านให้เร็วทันใจ ขอให้ติดต่อเข้ามาเถอะ ไม่ไปจริงจังกับการเขียนนักเลย แค่สื่อสารได้ ก็เพียงพอแล้ว ที่นี่ไม่ใช่เวทีประกวดบทความ

สุดท้ายนี้ ถ้าท่านต้องการมีเอี่ยวกับเว็บนี้ ก็แค่ส่ง e-mail มาหาเรา เราจะส่ง permission ไปให้ท่านสามารถลงและแก้ไขโพสได้


ขอบคุณ และ สนุกให้เต็มที่!