In-game Advertising - Sony the pioneer

Finally, VDO games are treated as mainstream media where advertising messages take place, like prime time TV show or drive time radio show.

Sony interactive launched in-game ad unit focused on managing ads in the company's games both PCs and consoles. Sony believes that its games have enough fan base as clear target audiences for the clients to sell their products to. In-game ads will with big-hit sport games such as NFL Madden, NHL, NBA by embedding real ads with the game environments.

According to the Yankee group, in-game ad market will grow to $971.3 million in 2011 from $77.7 million in 2006.

Lately, Sony just launched "Pain" designed to serve ads mainly to be download via PS network for $9.99. This action game expects to be successfully as a game and an ad medium.

Well, whether we should believe Sony's claim or not, it's not going to hurt to keep in-game ads in mind when you design a branding strategy.

Isn't cool to buy a coke can to heal your Final Fantasy character?

(中文由Han翻譯，但因為對於遊戲產業的知識是0，且有些詞還沒有中文通用的翻譯，所以翻的很可怕，請見諒)
終於，電玩也像電視節目或廣播黃金時段一樣，成為廣告業主注意的媒體之一。
Sony Interactive開發了置入型的廣告位置給電腦遊戲跟遊戲主機使用，Sony相信他們有足夠的支持族群作為基礎並且這些使用者也是很明確的標的市場可以讓廣告主去宣傳其產品。置入型的廣告主要會以熱門遊戲為主，包括 NFL Madden, NHL, NBA等，並將廣告置入遊戲場景中。
根據Yankee group的報導，置入型廣告市場將由2006的77.7百萬美元成長到2011年的971.3百萬美元。
最近Sony剛發行一個新的動作遊戲"Pain"，這個遊戲可經由PS的網路下載。這個遊戲的設計以置入廣告為考量，因此，他們期待這款遊戲在遊戲及廣告上均能成功。
不管我們要相信Sony的說詞與否，當我們在思考品牌行銷策略時，不妨將置入性廣告作為考量的一環。
如果能買罐可樂去替你的Final Fantasy角色療傷，不也挺酷的嗎？