McDonald's Goes Guerrilla

To promote the new largest burger, McDonald's created gigantic posters in napkin form. If you are thinking that these posters are wasted economically, you might have to think about that the posters turn everyone who picks up the napkin into a moving poster.

Moreover, the posters just made a big name for itself from free media exposure.

I'm lovin' it....I mean the posters not burgers.

Credit:
Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
Released: December 2007
..
PS. This is the print version from the same campaign.